What Is Thought Leadership and How Do You Build It?
Today, anyone can create and share an article online in just a few minutes, thanks to AI tools. But creating content is one thing; getting people to trust what you say is another. With so much information available, readers are looking for more than just another article. They want useful ideas, real experience, and advice […]
How to Build a Personal Brand on LinkedIn in 2026
Your reputation, by definition, depends on how your competitors and others see you. This can be an advantage and a drawback as well. So, it’s very important how you build it and how people perceive you because of it. In 2026, LinkedIn is not just a platform for job hunting or sharing professional updates. It […]
How to Build a Personal Brand as a Founder?
Remember when founders used to hide behind the logo, build the brand in secret and let the marketing team handle everything else? But those days are already gone, as people today are curious to know about the person behind the brand. Today, building a personal brand as a founder is a great advantage in the […]
Executive & Personal Branding: The Founder & CEO Guide
Imagine walking into a room full of investors. And even before pitching, the investors gave you a thousand-dollar cheque to your name. Yes, this is how modern businesses work. A massive study by Weber Shandwick found that 49% of a company’s reputation is tied directly to its CEO’s reputation. Boards and investors already trust your […]
Bylined Articles 101: Get Published, Get Seen
Let us start with a simple example. If you have to check the credibility of a company, will you trust the local news or an article published in Forbes? Obviously, the answer is Forbes. This is the reason why bylined articles are trusted more than paid ads and are one of the powerful tools in […]
How to Secure Magazine Placement for Your Business?
The famous American artist and leader of the pop art movement, Andy Warhol, said that everyone will get fame for 15 minutes in the future. Now, like everyone else, you must be wondering when your 15 minutes will come. Well, today we have many ways to get famous, but getting magazine placement is not that […]
Media Pitch Guide 2026: Expert Tips, Examples & Template
Imagine spending hours gathering insights, evaluating USPs, and writing a media pitch to a journalist, only to get it rejected within seconds. A journalist pitch gets read when it gives the right reporter a timely, relevant story in as few words as possible. The five elements that matter most are the subject line, news angle, […]
How to Write a Press Release That Journalists Actually Read?
You might be shocked to know that 80% of press releases do not even make it past the subject line when asked by various journalists. Because the foundation of the press release is not backed up by a subject line. With hundreds of emails lying in the inbox, it’s very hard for journalists to sort […]
What Is Media Relations? The 2026 Playbook for Earning Press Coverage
Do you feel invisible in a crowded digital marketplace? Are you tired of pumping money into paid ads that audiences instantly mute? You need a strategy that builds real, unbreakable trust. Imagine your brand being recommended by top industry journalists instead of your own marketing team. In 2026, media relations has become the strongest differentiator […]